Brand Identity

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Brand Development is the process of creating and improving your brand. We help many small to large sized businesses develop their brands, and we do this in five phases:

1. Understand your business strategy
The first stage is getting to know your brand, its attributes, values, and goals. This phase is all about understanding your strategy right and aligning with your business objectives.
What line of work are you in?
What differentiates you from the rest of the players in the market?
How are you planning to grow? Your business strategy is the context for your brand development strategy.
If you know exactly where you want to take your brand, we will take you there.

2. Identify who your target clients are
We will work together to identify who your target clients are. Companies which are focused and know who their target market is, in the long run will eventually do better than the companies that do not know. The narrower the focus of your target market, the faster you will grow. We will research who your target client group is, it will help us understand your target client's perspective and priorities, their needs and we will develop the language that will suit them.

3. Develop your brand positioning
After we identify your goals, objectives, attributes and target clients, we are ready to determine your companies brand positioning within the marketplace (market positioning). What is different from the other competitors and why should potential clients within your target audience choose to work with you?

4. Develop your brand manual
This phase includes developing all the tools necessary to communicate your brand/s such as logo, tagline, colors, stationery and much more.
We will develop your logo, up to a detailed brand book. This is generally referred to as a CVI (Corporate Visual Identity), it is a set of rules and guidance so that your company is recognized and uniformed the same way.
How a company looks can determine how successful it becomes. Although the product or service is important, the “package” often makes up half the value.
We design brand identities that fit the brief and the requirements of the target market.